- Is the men’s accessory market in India a huge opportunity for a player?
- Which categories are doing well and have high potential in future?
- Is the premium to luxury pen market growing?
- What is the customer buying behaviour when shopping men’s accessories-–split by customer personas
- What learnings can be derived for a new player from the successes and failures of key niche and broad based players ?
- Primary trade research across retail formats to understand the strength and disposition of category
- Primary consumer research to understand the consumer demographics, psychographics, behavioural trends, buying journey and other preferences
- Secondary Research from various resources, RedSeer Knowledgebase, etc..
- Mapped the customer perception for various brand attributes to identify the likes and dislikes
- Studied the existing customer behaviour and identified the focus target segment
- Delineated the category extension strategy for various lifestyle accessories without changing the positioning of the brand