Strategy To Address The Decreasing Sales Of Seeds

To understand the reasons for lower sales of a particular crop seeds in selected districts of Uttar Pradesh


  • Identify key reasons for lower sales of seeds, crop shift and crop economics in the district
  • Market share change for client and competitor brands
  • Perception of farmer for value-added seeds


  • 10 qualitative retailer surveys were conducted to understand ground-level situation
  • 1 farmer FGD was conducted to understand buying criteria and crop economics
  • The hypotheses generated through FGD and qualitative surveys was further validated through 240 farmer surveys



  • We helped the client understand the potential reasons for decrease in sales and suggested approach to overcome the challenges