Talent Sourcing Strategy for a leading IT services player in India


  • Understand the employment outlook in organized sector in the IT services sector
  • Market understanding:
    • Talent pool size
    • Compensation Analysis
  • Stability Analysis:
    • Stability Framework Creation
    • Compensation Analysis


  • Build a framework for creating a strategy of sourcing stable talent
  • Creating a stability model for identifying candidates that seek stability in their careers (among other incentives)
  • Interviews with industry executives
  • Secondary research and government data


  • The research helped our client create a long-term strategy for sourcing talent
  • Stability modeler was used for hiring long-term prospects

Customer preferences evaluation for a new Finance and Accounting (F&A) software


  • What are the key features that a new F&A software must have, so as to drive adoption among CA and business graduate?
  • To understand and determine why one of the well know Indian software company has high recall value and is most recommended?
  • Can households leverage F&A software for their budget management


  • Respondents: 100+ Internal and external accountants were interviewed with 75% from external and 50% from internal accountants
  • Questionnaire:
    • Each respondent was asked to provide rating for  “ recommending the Indian software product” to any one on a scale of 0 to 10
    • Evaluated three key competing products across 12 attributes


  • Client was able to determine how to tap into Indian consumers for adopting F&A software for better budget management
  • Client was able to determine the key driving factors and dynamics for Financial and Accounting software among professionals

Customer preferences evaluation for new mobile based services


  • Identify opportunities for the client to act as an enabler for authenticating transactions on mobile technologies such as:
    • QR codes
    • Location Based Services  and Augmented reality


  • Respondents: 25+ companies representing various part of “mobile value added service “value chain were interviewed
  • Questionnaire:
    • Understand the value chain of participants
    • Assessing the feasibility of new mobile based services (such as LBS and AR) with the respective participants


  • Client was able to determine, how to tap into Indian consumers for driving the opportunity of AR in few consumer industries
  • Client was able to determine how services such as LBS and QR codes are delivered