Farmers’ perception and challenges on plant population for rice seeds; Agri-products

KEY ISSUES

  • Farmers’ perception on increasing plant population
  • Challenges and benefits of this practice; as well as the trade-off between them
  • Awareness and willingness to adopt this approach
  • To understand the experience of farmers in using the plant population tool, its impact on yield realization
  • Understanding of farmers who got company assistance versus who did not
  • Other suggestions on the tool

APPROACH

  • 14 in-depth interviews and 180 surveys were conducted with farmers in a UP district
  • Analysis was done on the data collected from farmers to provide key recommendations to the client

RESULT

  • The insights from the survey helped the client understand the challenges faced by the farmers
  • The insights were further presented to the management team for brainstorming on the population tool

Strategy To Address The Decreasing Sales Of Seeds

To understand the reasons for lower sales of a particular crop seeds in selected districts of Uttar Pradesh

KEY ISSUES

  • Identify key reasons for lower sales of seeds, crop shift and crop economics in the district
  • Market share change for client and competitor brands
  • Perception of farmer for value-added seeds

APPROACH

  • 10 qualitative retailer surveys were conducted to understand ground-level situation
  • 1 farmer FGD was conducted to understand buying criteria and crop economics
  • The hypotheses generated through FGD and qualitative surveys was further validated through 240 farmer surveys

 

RESULT

  • We helped the client understand the potential reasons for decrease in sales and suggested approach to overcome the challenges