Supported commercial due diligence of a woman-focused fashion brand for a top Pe fund


  • What is the proportion of different styles of wear in a  fashion-wardrobe composition?
  • What is the proportion of ethnic wear in that?
  • What are the purchase patterns of ethnic wear?
  • What are the growth trends of ethnic wear and growth drivers?


  • Customer exit interview –
  • MBO visit
  • Competitive intelligence – understanding the brand on
  • Growth Parameters
  • Brand Strength
  • Store productivity
  • Brand Footprint


▪The fund house was able to gain a better understanding of customer buying experience, brand presence (of the brand in question) in multi-brand outlets and competitive landscape of women focused brands, and decided to invest $140 Mn in the brand