- What is the proportion of different styles of wear in a fashion-wardrobe composition?
- What is the proportion of ethnic wear in that?
- What are the purchase patterns of ethnic wear?
- What are the growth trends of ethnic wear and growth drivers?
- Customer exit interview –
- MBO visit
- Competitive intelligence – understanding the brand on
- Growth Parameters
- Brand Strength
- Store productivity
- Brand Footprint
▪The fund house was able to gain a better understanding of customer buying experience, brand presence (of the brand in question) in multi-brand outlets and competitive landscape of women focused brands, and decided to invest $140 Mn in the brand