Supported commercial due Diligence of a Leading craft beer brand for a top Pe Fund

KEY QUESTIONS

  • What is the potential of the craft beer market in India along with channel split and growth drivers?
  • What are the consumer preferences WRT craft beer vs other alcoholic beverages ?
  • What is the retailers’ opinion(key differentiators, challenges, etc.) on the target brand vs competitors/alternatives ?

APPROACH

  • An extensive drive of primary research across 3 retail formats (premium retailers, microbreweries, PBCL)
  • Primary research on consumers in the top 5 cities for craft beer vs alternatives
  • Detailed expert discussions to understand the market landscape and emerging trends

RESULT

  • Investment go-no go
  • Primary and secondary addressable market for the target brand
  • Consumer and trade experience with target brand vs alternatives/competition
  • Key focus areas for the target brand