Supported commercial due diligence of a childcare omni-channel retailer for a top Pe fund

KEY QUESTIONS

  • What is the current opportunity sizing and the growth drivers?
  • What is consumer buying preferences for child-care products across channels and perception of suppliers across retail platforms?
  • Where does the brand stand on the parameters like brand perception, awareness, adoption, recommendation and future prospects?
  • What does the competitive landscape look like and where is the target brand positioned here?

APPROACH

  • Primary trade research across retail formats to understand the strength and disposition of category
  • Primary consumer research to understand the consumer disposition towards category and map the buying cycle
  • Discussion with industry experts to understand the market and trade dynamics.
  • Secondary Research from various resources, RedSeer Knowledgebase, etc..

RESULT

  • Helped the fund understand child-care market dynamics and identify the opportunity of growth for the target omni channel platform
  • Key focus segments for the target brand
  • Go-no-Go strategy