Strategy To Address The Pain Points Around Adoption And Buying Behaviour For Farmers

To identify the challenges across entire cultivation cycle; adoption and buying behaviour for client based on farmers and agri-retailers

KEY ISSUES

  • Understand broad issues and challenges across entire cultivation cycle
  • Adoption and buying behavior for farmers around Specialty CPP and Hybrid seeds
  • Value proposition of DuPont and compare it with competitors
  • Inputs from farmers and agri-retailers on CPP and Hybrid business

APPROACH

  • 97 In depth surveys were conducted across India based on key state-crop combinations
  • Qualitative data based on 20 focus group discussions (FGDs) with farmers, including CPP and Hybrid Seeds

RESULT

  • The qualitative insights from Focus Group Discussions and quantitative insights from surveys helped the client understand the challenges faced by the farmers