South India market entry in cPVC pipes and fittings

KEY ISSUES

  • What does the market look like by state, district, channel, products and customer type?
  • What is the brand positioning of the company? What channel strategy should be adopted keeping in mind the customer preferences?
  • What is the competitor’s marketing and distribution strategy? How does the customer purchase the product?

APPROACH

  • 100+ Competitor Interviews
  • 500+ Channel Interviews
  • 300+ Customer Interviews

RESULT

  • The research was helpful for client to design a go-to-market strategy for the new product launch