- What does the market look like by state, district, channel, products and customer type?
- What is the brand positioning of the company? What channel strategy should be adopted keeping in mind the customer preferences?
- What is the competitor’s marketing and distribution strategy? How does the customer purchase the product?
- 100+ Competitor Interviews
- 500+ Channel Interviews
- 300+ Customer Interviews
- The research was helpful for client to design a go-to-market strategy for the new product launch