Roll-out strategy for chain of dialysis centres

KEY QUESTIONS

  • What are the gaps in the existing dialysis market for each city?
  • What is the total and addressable market opportunity, respectively?
  • How should the services be priced to maximize profits?
  • What are the key demographics and insurance trends in each city?

APPROACH

  • Key Opinion Leaders in this market in each city were interviewed to understand broad trends
  • Primary research was conducted to get hospital-level data for all the players in the market and validate the trends
  • Concise actionable recommendations were given to the client

RESULT

  • Client was successfully able to quickly ramp up the roll-out of new centers due to in-depth understanding of market trends and dynamics for each city