Opportunity assessment and Channel deep-dive in Energy Drinks space

KEY OBJECTIVES

  • To evaluate the opportunity and the existing channel structure of Energy drinks in India

APPROACH

  • 200+ retailers were interviewed across major cities in north, east, west and south India
  • Discussions with Industry experts and market players

RESULT

Research helped client to understand:

  • Opportunity available currently in energy drinks segment in India
  • Distribution potential and optimal sales structure for the product category