Online market assessment Of Chocolate and Confectionary and other Impulse FMCG

KEY QUESTIONS

  • What is the share of online channel in chocolate & confectionary market?
  • What is penetration of key impulse and non-impulse food category on online grocery platform?
  • How FMCG brands can utilize online platforms to drive the sales?
  • What are the factors driving growth of online channel for impulse and non-impulse FMCG category?
  • What are the strategies adopted by brands for driving growth online B2C and online B2B channels?

APPROACH

  • depth discussion with 5 category heads across online platforms to understand dynamics of various categories
  • In depth discussion with 12 FMCG brands across Chocolate & Confectionary and other FMCG categories to understand their strategy for online channel
  • Discussions with 5-6 experts in the online grocery platforms

RESULT

  • Current market and future opportunity of beverage market on online channel
  • Best practices and learnings from other FMCG brand on online platform
  • Roadmap of strategy for achieving growth on online platform