Market Perception And Potential Challenges On Plant Population For Rice Seeds

To understand farmers’ perception on plant population and usage of tool provided by client for optimum yield

KEY ISSUES

  • Farmers’ perception and potential drivers and barriers on increasing plant population
  • Awareness and willingness to adopt this approach
  • To understand the experience of farmers in using the plant population tool and its impact on yield realization
  • Benefits of company assistance

APPROACH

  • 14 in-depth interviews and 180 surveys were conducted with farmers in a UP district
  • Analysis was done on the data collected from farmers to provide key recommendations to the client

RESULT

  • The insights from the survey helped the client understand the challenges faced by the farmers
  • The insights were further presented to the management team for brainstorming on the population tool