Market Entry For Automotive Components Manufacturer

Client wanted to explore the market potential of CV joint boots and steering boots for passenger vehicles in India with a view to enter it in a JV with a European manufacturer

KEY ISSUES

  • Market Opportunity Sizing and Entry Strategy into CV joint boots and steering boots in Passenger Vehicle, Commercial Vehicle (LCV) through JV

APPROACH

  • To understand the market size, growth and growth drivers
  • To profile key players in the CV joint boots and steering boots market in terms of their financials, operations, JV/Tie-ups

RESULT

  • Recommended not entering the market owing to an over-competitive landscape, entry barriers, and client capability synergy