Market Diversification Of Automotive Technical Textiles Business

The client, a leading automotive technical textile manufacturer, wanted to assesses the opportunity for 3 product categories, including automotive soft trims, and recommend go/ no-go for each

KEY ISSUES

  • GTM strategy for three product categories to expand product portfolio horizontally using existing manufacturing capability

APPROACH

  • Conducted competitive benchmarking to identify business characteristics, key products, prices and margin of the key competitors
  • Assessed size of opportunity for each segment, expected growth rates and their drivers/ inhibitors for each of the targeted product categories in India

RESULT

  • Did not recommend market entry 2 out of 3 products, and generated strategic options to enter the Indian market in the third product category