Market Assessment and GTM Strategy for online lingerie portal

KEY QUESTIONS.

  • What is the market size and opportunity for lingerie – online vs. offline? How is the market growing and what are the key growth drivers?
  • What is the competitive landscape? Detailed profiles of competitors
  • What are the trends in consumer buying behaviour and preferences?
  • What should be the Go-to-market strategy for launching and online portal?

APPROACH.

  • 20+ In-Depth Interviews with industry experts and competitors to understand the market dynamics and trends
  • 250+ customer surveys across segments to understand buying behaviour, trends and preferences

RESULT

  • The client is executing the Go-to-market strategy as proposed by us and acting on recommendations