India frozen food market study to help an international frozen food brand make India market entry

KEY QUESTIONS

  • What is the potential of the online grocery market in overall retail channel in India?
  • How does the online platform wise landscape look like for beverages specifically?
  • What are some of the key triggers and challenges associated for online sales of beverages?

APPROACH

  • In depth discussion with 15 brands across beverage and other FMCG categories to understand dynamics of online channel across category
  • Discussions with 8 experts in the online grocery platforms and eB2B platforms to understand dynamics of FMCG on their platform
  • Connect with platforms and industry experts across China, SEA, UK and USA for understanding of non-alcohol beverages online traction in global markets

RESULT

  • Current market and future opportunity of beverage market on online channel
  • Best practices and learnings from other FMCG brand on online platform
  • Roadmap of strategy for achieving growth on online platform