Impact of digitization on Australian automotive dealers and way ahead

KEY QUESTIONS

  • How has consumer buying behaviour changed?
  • How is internet changing the dynamics of car buying in Australia?
  • How will the digitization impact the role of manufacturers and dealers in the sales and after sales process?
  • What are some of the success stories in digitization of automotive dealers?

APPROACH

  • Secondary research was done to understand the key trends
  • Interviews with some top dealers to understand the success stories in digitization and capability building

RESULT

  • The client, one of the largest chain of automotive dealerships, was able to apply the learnings from the study to create their own digitization strategy