- How has consumer buying behaviour changed?
- How is internet changing the dynamics of car buying in Australia?
- How will the digitization impact the role of manufacturers and dealers in the sales and after sales process?
- What are some of the success stories in digitization of automotive dealers?
- Secondary research was done to understand the key trends
- Interviews with some top dealers to understand the success stories in digitization and capability building
- The client, one of the largest chain of automotive dealerships, was able to apply the learnings from the study to create their own digitization strategy