Consumer Preferences Study For Glyphosate Products

To understand the farmer’s preferences and usage pattern of different Glyphosate product type

KEY ISSUES

  • Understand the factors affecting the product category preferences of the target group
  • Identify the Market awareness of leading brands for each product category among the target group
  • Identify Potential brand attributes that can be aligned with the farmer’s preferences

 

APPROACH

  • Detailed customer profiling based on age group and land holding pattern was done for farmers using the concerned product
  • 1200 Quantitative on field surveys with qualitative follow up interviews were conducted across 12 districts, in 3 different states (Gujarat, Maharashtra and Karnataka)

RESULT

  • RedSeer helped the client to ascertain the brand & product attributes based on the target group’s preferences of the glyphosate products