Geographical expansion and route to break even strategy for Italian baked goods brand

KEY QUESTIONS

  • What is the market size and addressable market for baked goods in India?
  • What are the methods to increase presence, utilize manufacturing capacity and break even in the Indian market?
  • Who are the potential partners in South India (most lucrative market identified) for reaching optimal number of stores to break even?

APPROACH

  • Comprehensive market and competitor study
  • Shortlist potential partners for distribution potential in select regions
  • Multi-scenario growth modelling for route to market with potential partners in South India
  • Price/ volume and profit sensitivity analysis

RESULT

  • Helped the brand to assess the most profitable route to market, and helped them to identify their potential partner to embark on the process