Farmers’ perception and challenges on plant population for rice seeds; Agri-products


  • Farmers’ perception on increasing plant population
  • Challenges and benefits of this practice; as well as the trade-off between them
  • Awareness and willingness to adopt this approach
  • To understand the experience of farmers in using the plant population tool, its impact on yield realization
  • Understanding of farmers who got company assistance versus who did not
  • Other suggestions on the tool


  • 14 in-depth interviews and 180 surveys were conducted with farmers in a UP district
  • Analysis was done on the data collected from farmers to provide key recommendations to the client


  • The insights from the survey helped the client understand the challenges faced by the farmers
  • The insights were further presented to the management team for brainstorming on the population tool