Expansion strategy for a Medical products manufacturer

KEY QUESTIONS

  • What are the products which would be strategically most suitable with the current portfolio?
  • What is the market size and what are the growth factors for the shortlisted product categories?
  • What are the profiles of the key players in the shortlisted product categories?
  • How is the margin structure of the shortlisted product categories?

APPROACH

  • Interviews with purchase department personnel of leading hospitals (chains)
  • Interviews with supplier / agents / company sales people
  • Interviews with competition & Secondary research

RESULT

  • We helped client in shortlisting 5-6 product categories and expand its product portfolio in medical products based on market size, growth trends and competitive landscape assessment