- What are the products which would be strategically most suitable with the current portfolio?
- What is the market size and what are the growth factors for the shortlisted product categories?
- What are the profiles of the key players in the shortlisted product categories?
- How is the margin structure of the shortlisted product categories?
- Interviews with purchase department personnel of leading hospitals (chains)
- Interviews with supplier / agents / company sales people
- Interviews with competition & Secondary research
- We helped client in shortlisting 5-6 product categories and expand its product portfolio in medical products based on market size, growth trends and competitive landscape assessment