Electrical Store Price Benchmarking Across Categories

The client wanted to understand the price difference for 20 key electrical product category across different store type in identified cities


  • Price variance in un-organized retail for similar SKU
  • Ensuring Data quality for each store and understand reason for price variance


  • Field visit in 4 cities based on cohort design
  • Interviews with store owner/Manager
  • Field heuristic to identify hotspots for electrical goods


  • The research helped our client in understanding the price points which retailers stock electrical products across different zones in a city