- What is the potential market of medical equipment in India and expected growth over next 20 years?
- What gaps exist in the current distribution infrastructure of the company?
- What are some of the industry best practices and way forward strategy for the top players in this industry?
- Designed a market size estimation tool, covering the following parameters – customer segments, type of device, geography etc
- Defined a comprehensive distributor rating tool based on exclusivity, size, infrastructure with the partner etc.
- Tools were designed post extensive interviews with customers, doctors, and diagnostic centre operators
- The findings helped the company assess its existing partners and also lead to the enhancement of its product portfolio through the acquisition of a European firm