- To validate the daily total sales volume of the Target brand across Delhi-NCR
- To understand the distribution network for SKU delivery by Target brand on a daily / weekly basis.
- To validate the sales volume and inventory returns at point of sale.
- To identify the customer and consumption profile for the Target brand.
- Midnight route audits on the identified route plans for the Target brand.
- Distributor and retailer interviews
- Customer exit interviews
- Secondary research
- We were able to help the Client identify the strengths of the Target and close the deal with a fair valuation