Dipstick due diligence for a Target to evaluate the strength of its brand and supply chain network


  • To validate the daily total sales volume of the Target brand across Delhi-NCR
  • To understand the distribution network for SKU delivery by Target brand on a daily / weekly basis.
  • To validate the sales volume and inventory returns at point of sale.
  • To identify the customer and consumption profile for the Target brand.


  • Midnight route audits on the identified route plans for the Target brand.
  • Distributor and retailer interviews
  • Customer exit interviews
  • Secondary research


  • We were able to help the Client identify the strengths of the Target and close the deal with a fair valuation