- What are the key growth characteristics?
- What are the key flavors, variants, and SKUs, fronted by the Target?
- Are there any combinations that are working well? Why/ why not?
- What is the sustainability of the growth – demand and supply side?
- What are the key user segments?
- Is the customer satisfied with the Target’s products and Why / why not?
- In which geographies the product is doing well?
- Does the product occupy enough mind-share, counter-share, and inventory-share in its core areas?
- Field visits to ~10 districts that represented the strength and weak areas for the Target
- Retailer Interviews within each district (moving away from the urban center to rural)
- Customer exit interviews
- Secondary research
- We helped the Client identify the suitability of the Target to advance the discussion to the next stage of conducting a full due diligence