- Who is the primary target group for the Client products? How do Indian customers currently use beauty products – brands, price points, POS, occasion, dressing table composition?
- What is the acceptance towards an international, new luxury, herbal, but relatively unknown brand?
- What is the feedback of potential customers towards its best-selling products?
- 200+ Consumer Attitude Surveys in the key metro locations with existing presence
- Product testing at all central locations in above cities
- We helped the client to identify the strengths of its brands, and the positioning that should be taken by the client to increase the market footprint in India.