Dipstick Consumer Survey and Product Feedback for International Luxury BPC brand

KEY QUESTIONS

  • Who is the primary target group for the Client products? How do Indian customers currently use beauty products – brands, price points, POS, occasion, dressing table composition?
  • What is the acceptance towards an international, new luxury, herbal, but relatively unknown brand?
  • What is the feedback of potential customers towards its best-selling products?

APPROACH

  • 200+ Consumer Attitude Surveys in the key metro locations with existing presence
  • Product testing at all central locations in above cities

RESULT

  • We helped the client to identify the strengths of its brands, and the positioning that should be taken by the client to increase the market footprint in India.