Digital sales channel strategy for an Indian healthcare IVF chain

KEY QUESTIONS

  • What is the potential of digital sales in IVF? How is it growing?
  • What are competitors doing in digital space? What are their strengths and weaknesses?
  • What should be the lead generation and content marketing strategy?
  • What is the customer purchase behaviour online?

APPROACH

  • 30+ In-Depth Interviews with industry experts and competitors to understand the market dynamics and trends
  • 100 customer surveys for target audience to understand buying behavior, trends and preferences

RESULT

  • The client implemented the digital sales channel and  generated significant sales from digital marketing and content