Customer preferences evaluation for new mobile based services


  • Identify opportunities for the client to act as an enabler for authenticating transactions on mobile technologies such as:
    • QR codes
    • Location Based Services  and Augmented reality


  • Respondents: 25+ companies representing various part of “mobile value added service “value chain were interviewed
  • Questionnaire:
    • Understand the value chain of participants
    • Assessing the feasibility of new mobile based services (such as LBS and AR) with the respective participants


  • Client was able to determine, how to tap into Indian consumers for driving the opportunity of AR in few consumer industries
  • Client was able to determine how services such as LBS and QR codes are delivered