Supported go-to-market strategy in Ed-tech for India’S largest online vernacular content platform

KEY QUESTIONS

  • To assess the addressable vernacular opportunity for EdTech in India and landscape the competitive and its advantages
  • To identify key partners in EdTech content for the client to become resellers of content
  • To baseline EdTech business model in India and design appropriate business for the client
  • To build customer persona (who they are, EdTech consumption behaviour, acquisition strategy, pricing etc.) and digital content library for the EdTech platform

APPROACH

  • Working session and brainstorming with the client to align on the objective, their aspirations for EdTech
  • 2000+ student and parents survey and 100+ supplementary education providers in India
  • Discussion with 50+ EdTech platforms to assess potential partnership opportunity

RESULT

  • A comprehensive GT strategy package in-sync with market reality and client aligned including but not limited to business model, pricing strategy, customer acquisition, revenue projection and content library

Business model evaluation and future roadmap assessment for a sports and physical education organization

KEY QUESTIONS

  • Understanding the current market trends, partner ecosystem and consumer needs
  • Identification of demand-supply gaps in the market and assess the available opportunities
  • Identification of potential tie-ups and partnerships to support growth of a four-tier business model
  • Optimization of the business model based on forecasted revenues

APPROACH

  • Conducted 1600 interviews with school teachers, administrators and owners in 1200+ schools
  • Conducted field research in 100 schools to inspect and understand current situation of sports facilities
  • Created an exhaustive database of schools in Tier-I cities

RESULT

  • The research helped our client in developing key value propositions, targeting relevant schools and create a realistic growth roadmap

Helping a US based university explore alliance options with Indian universities

SCOPE

  • Understanding the overall market landscape of Indian higher education
  • Exploring the current alliance scenarios and the universities currently having foreign alliances
  • Estimating the overall demand for foreign alliances among Indian universities
  • Identifying key decision factors of Indian universities looking for foreign alliance

METHODOLOGY

  • Expert interviews
  • Interviews with university decision makers (50+)
  • Detailed secondary research and market sizing estimations
  • The schools were covered across 4 fee brackets and tier-I,II and III cities

RESULT

  • The research helped our client
    • to understand the key decision factors used by Indian universities
    • choose a suitable alliance partner for higher education

Business model validation for a niche player providing physical education services in the K-12 space

SCOPE

  • A 360-degree analysis of the business model of the company
  • Specific deep-dive areas were the following:
    • Market sizing of the potential market including detailed segmentation and competitive landscape
    • Willingness of parents and schools to try out new physical education programs
    • Profitability and scalability analysis of the business model of the firm
    • Sales & marketing and operations assessment with respect to the strategic requirements of the firm

METHODOLOGY

  • Detailed market assessment was carried out including market research activities to schools (1500), parents (350) and teachers (100)
  • Study of the market dynamics (Stakeholder Analysis) and focus on key forces which are going to influence the industry as a whole
  • Restructuring of the organization and developing processes and systems

RESULT

  • A 30% increase in the top of the mind recall of the brand and 20% increase in the willingness to try a new program after implementing the recommended sales and marketing initiatives

To assess the PE market and conduct competitor benchmarking to develop a future growth roadmap and market entry strategy

KEY ISSUES

  • To assess the PE market and conduct competitor benchmarking to develop a future growth road map and market entry strategy

APPROACH

  • Conducting in-depth interviews with the management of top competitors in order to understand their product portfolio and market positioning
  • Ecosystem analysis by conducting expert interviews to understand the supply constraints & partner service portfolip
  • Secondary research using industry reports, annual reports etc. & interviews with industry experts in order to benchmark the pricing & profile of various players

RESULT

  • The findings and recommendation from the research were used by the client to improvise the existing business model and execute the growth strategy devised