Helping a US based university explore alliance options with Indian universities

SCOPE

  • Understanding the overall market landscape of Indian higher education
  • Exploring the current alliance scenarios and the universities currently having foreign alliances
  • Estimating the overall demand for foreign alliances among Indian universities
  • Identifying key decision factors of Indian universities looking for foreign alliance

METHODOLOGY

  • Expert interviews
  • Interviews with university decision makers (50+)
  • Detailed secondary research and market sizing estimations
  • The schools were covered across 4 fee brackets and tier-I,II and III cities

RESULT

  • The research helped our client
    • to understand the key decision factors used by Indian universities
    • choose a suitable alliance partner for higher education

Business model validation for a niche player providing physical education services in the K-12 space

SCOPE

  • A 360-degree analysis of the business model of the company
  • Specific deep-dive areas were the following:
    • Market sizing of the potential market including detailed segmentation and competitive landscape
    • Willingness of parents and schools to try out new physical education programs
    • Profitability and scalability analysis of the business model of the firm
    • Sales & marketing and operations assessment with respect to the strategic requirements of the firm

METHODOLOGY

  • Detailed market assessment was carried out including market research activities to schools (1500), parents (350) and teachers (100)
  • Study of the market dynamics (Stakeholder Analysis) and focus on key forces which are going to influence the industry as a whole
  • Restructuring of the organization and developing processes and systems

RESULT

  • A 30% increase in the top of the mind recall of the brand and 20% increase in the willingness to try a new program after implementing the recommended sales and marketing initiatives

To assess the PE market and conduct competitor benchmarking to develop a future growth roadmap and market entry strategy

KEY ISSUES

  • To assess the PE market and conduct competitor benchmarking to develop a future growth road map and market entry strategy

APPROACH

  • Conducting in-depth interviews with the management of top competitors in order to understand their product portfolio and market positioning
  • Ecosystem analysis by conducting expert interviews to understand the supply constraints & partner service portfolip
  • Secondary research using industry reports, annual reports etc. & interviews with industry experts in order to benchmark the pricing & profile of various players

RESULT

  • The findings and recommendation from the research were used by the client to improvise the existing business model and execute the growth strategy devised