Impact of digitization on Australian automotive dealers and way ahead

KEY QUESTIONS

  • How has consumer buying behaviour changed?
  • How is internet changing the dynamics of car buying in Australia?
  • How will the digitization impact the role of manufacturers and dealers in the sales and after sales process?
  • What are some of the success stories in digitization of automotive dealers?

APPROACH

  • Secondary research was done to understand the key trends
  • Interviews with some top dealers to understand the success stories in digitization and capability building

RESULT

  • The client, one of the largest chain of automotive dealerships, was able to apply the learnings from the study to create their own digitization strategy

Market Entry For Automotive Components Manufacturer

Client wanted to explore the market potential of CV joint boots and steering boots for passenger vehicles in India with a view to enter it in a JV with a European manufacturer

KEY ISSUES

  • Market Opportunity Sizing and Entry Strategy into CV joint boots and steering boots in Passenger Vehicle, Commercial Vehicle (LCV) through JV

APPROACH

  • To understand the market size, growth and growth drivers
  • To profile key players in the CV joint boots and steering boots market in terms of their financials, operations, JV/Tie-ups

RESULT

  • Recommended not entering the market owing to an over-competitive landscape, entry barriers, and client capability synergy

Market Diversification Of Automotive Technical Textiles Business

The client, a leading automotive technical textile manufacturer, wanted to assesses the opportunity for 3 product categories, including automotive soft trims, and recommend go/ no-go for each

KEY ISSUES

  • GTM strategy for three product categories to expand product portfolio horizontally using existing manufacturing capability

APPROACH

  • Conducted competitive benchmarking to identify business characteristics, key products, prices and margin of the key competitors
  • Assessed size of opportunity for each segment, expected growth rates and their drivers/ inhibitors for each of the targeted product categories in India

RESULT

  • Did not recommend market entry 2 out of 3 products, and generated strategic options to enter the Indian market in the third product category