Farmers’ perception and challenges on plant population for rice seeds; Agri-products

KEY ISSUES

  • Farmers’ perception on increasing plant population
  • Challenges and benefits of this practice; as well as the trade-off between them
  • Awareness and willingness to adopt this approach
  • To understand the experience of farmers in using the plant population tool, its impact on yield realization
  • Understanding of farmers who got company assistance versus who did not
  • Other suggestions on the tool

APPROACH

  • 14 in-depth interviews and 180 surveys were conducted with farmers in a UP district
  • Analysis was done on the data collected from farmers to provide key recommendations to the client

RESULT

  • The insights from the survey helped the client understand the challenges faced by the farmers
  • The insights were further presented to the management team for brainstorming on the population tool

Strategy To Address The Decreasing Sales Of Seeds

To understand the reasons for lower sales of a particular crop seeds in selected districts of Uttar Pradesh

KEY ISSUES

  • Identify key reasons for lower sales of seeds, crop shift and crop economics in the district
  • Market share change for client and competitor brands
  • Perception of farmer for value-added seeds

APPROACH

  • 10 qualitative retailer surveys were conducted to understand ground-level situation
  • 1 farmer FGD was conducted to understand buying criteria and crop economics
  • The hypotheses generated through FGD and qualitative surveys was further validated through 240 farmer surveys

 

RESULT

  • We helped the client understand the potential reasons for decrease in sales and suggested approach to overcome the challenges

Market Perception And Potential Challenges On Plant Population For Rice Seeds

To understand farmers’ perception on plant population and usage of tool provided by client for optimum yield

KEY ISSUES

  • Farmers’ perception and potential drivers and barriers on increasing plant population
  • Awareness and willingness to adopt this approach
  • To understand the experience of farmers in using the plant population tool and its impact on yield realization
  • Benefits of company assistance

APPROACH

  • 14 in-depth interviews and 180 surveys were conducted with farmers in a UP district
  • Analysis was done on the data collected from farmers to provide key recommendations to the client

RESULT

  • The insights from the survey helped the client understand the challenges faced by the farmers
  • The insights were further presented to the management team for brainstorming on the population tool

Strategy To Address The Decreasing Sales Of Corn Hybrid Seeds

To take feedback from farmers on the client's corn seeds and identify reasons for suspected trend around poor feedback

KEY ISSUES

  • Understand the reasons for negative feedback by the farmers for the client’s corn hybrid seeds, establish market trends and identify possible solutions

APPROACH

  • Survey was conducted with around 300 farmers in the three districts. Sample was selected to ensure appropriate representation from different strata.
  • FGDs were conducted to design the survey. Emphasis of this FGD was to identify possible reasons that could have led to this trend. The reasons included climatic, irrigation technique, irrigation methodology, soil behavior etc.
  • A very aggressive risk mitigation methodology was adopted to ensure data quality.

RESULT

  • Client used the trend that was established and reasons that were identified solve farmers discontentment.

Consumer Preferences Study For Glyphosate Products

To understand the farmer’s preferences and usage pattern of different Glyphosate product type

KEY ISSUES

  • Understand the factors affecting the product category preferences of the target group
  • Identify the Market awareness of leading brands for each product category among the target group
  • Identify Potential brand attributes that can be aligned with the farmer’s preferences

 

APPROACH

  • Detailed customer profiling based on age group and land holding pattern was done for farmers using the concerned product
  • 1200 Quantitative on field surveys with qualitative follow up interviews were conducted across 12 districts, in 3 different states (Gujarat, Maharashtra and Karnataka)

RESULT

  • RedSeer helped the client to ascertain the brand & product attributes based on the target group’s preferences of the glyphosate products