- What is the current opportunity sizing and the growth drivers?
- What is consumer psyche towards denim brands and mapping of buying cycle?
- What is the current brand image and positioning category-wise?
- How does the competitive landscape look like and where is the target brand positioned here?
- Primary trade research across retail formats to understand the strength and disposition of category
- Primary consumer research to understand the consumer disposition towards category and map the buying cycle
- Discussion with industry experts to understand the market and trade dynamics.
- Secondary Research from various resources.
- Helped the fund understand market dynamics and identify the brand positioning vs. competitive landscaping
- Guide on consumer trends and preferences and suggest key focus categories