Brand health due diligence for a INR 500 Cr investment target in fashion retail for a large PE firm

KEY QUESTIONS

  • What is the current opportunity sizing and the growth drivers?
  • What is consumer psyche towards denim brands and mapping of buying cycle?
  • What is the current brand image and positioning category-wise?
  • How does the competitive landscape look like and where is the target brand positioned here?

APPROACH

  • Primary trade research across retail formats to understand the strength and disposition of category
  • Primary consumer research to understand the consumer disposition towards category and map the buying cycle
  • Discussion with industry experts to understand the market and trade dynamics.
  • Secondary Research from various resources.

RESULT

  • Helped the fund understand market dynamics and identify the brand positioning vs. competitive landscaping
  • Guide on consumer trends and preferences and suggest key focus categories