Consumer Preferences Study For Glyphosate Products

To understand the farmer’s preferences and usage pattern of different Glyphosate product type

KEY ISSUES

  • Understand the factors affecting the product category preferences of the target group
  • Identify the Market awareness of leading brands for each product category among the target group
  • Identify Potential brand attributes that can be aligned with the farmer’s preferences

 

APPROACH

  • Detailed customer profiling based on age group and land holding pattern was done for farmers using the concerned product
  • 1200 Quantitative on field surveys with qualitative follow up interviews were conducted across 12 districts, in 3 different states (Gujarat, Maharashtra and Karnataka)

RESULT

  • RedSeer helped the client to ascertain the brand & product attributes based on the target group’s preferences of the glyphosate products

3PL Benchmark Assessment

3PL Benchmark Assessment

Over the last decade with the internet boom taking place and more e-commerce and e-tail services coming up, the role of Third Party Logistics(3PL) has become really important. In the present times, more than 86% of the Fortune 500 companies use these services. A study was carried out in order to understand the performance of …

Over the last decade with the internet boom taking place and more e-commerce and e-tail services coming up, the role of Third Party Logistics(3PL) has become really important. In the present times, more than 86% of the Fortune 500 companies use these services. A study was carried out in order to understand the performance of the various 3PL players in terms of shipments handled, reach, reliability cost for the client to identify the right logistics partner to partner with. The client also wanted to understand the broad contract terms offered by these 3PL players to the competitors of the client.

As a process, we reached out to our experts in the 3PL space to understand the performance of the key players in the market. We also understood the infrastructure capabilities of these players from the experts along with the reach in terms of pin codes these players have. We then reached out to our experts in e-tailing to identify the broad contracts and the rate cards offered by the 3PL players to them. Through our mystery shopping exercise, wherein we order 6000+ orders across 50+ pin codes in India every quarter, we identified the delivery speeds, the promise dates and compliance offered by the different players. The data from the various sources was then triangulated and our view on the performance of the different players was shared with the client.

There are a good number of activities that 3PL players cover such as Transportation, distribution, warehousing, shipping and receiving. It is vital to ensure before outsourcing the logistics that the party creates a sync with your inventory management system, order management system and others. Timely delivery and safe handling of orders is another attribute that has to be taken care of so that the optimization of shipment can be achieved. Also, global fulfillment of the orders for multinational companies can be another parameter. A competitor landscaping was done on these parameters based on the interactions with the industry experts. A detailed discussion was also done on compliance policies in cases of timely delivery failure.

The clients need to associate with a highly efficient 3PL for their shipping, distribution and warehousing needs. That was the main scope of the study. The parameters above were carefully taken care of while inspecting the list of available 3PLs in the market. The data from the interviews and research was carefully analysed in order to come up to some insightful requirements for the client and a strategy was generated thereafter, which would help him to collaborate with the exciting players in the markets based on his requirement and aspirations.

The findings and insights were used by the client to identify the performance of the key 3PL players and their capabilities, along with the broad contracts they have with the e-tailers. This helped the client identify the 3PL player to partner with and negotiate on key parameters and insights highlighted from the study.

Objectives

  • Assessing the ordering behaviour and experience of the customers using the various e-tailing platforms
  • Understanding customers ordering process and satisfaction of key parameters

Approach

  • Deciding the target customer segments for the survey and conducting in-depth interviews with ~10 customers to get base inputs for questionnaire
  • Designing the questionnaire for the customer survey with the pilot testing for further inputs to questionnaire design
  • Administering the survey on ~3000 customers across the metro, T1 and T2 cities
  • Analyzing the survey output to derive insights

Result

The findings and insights were used by the client to assess the customer behaviour and
strategize ways to span out their reach.

Thought Paper_2

Elementor it's the most advanced drag & drop page builder. Any theme, any page.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Designers

Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. edit to change text. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing edit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. 

  • Tips & Tutorials
  • Inspiration gallery
  • Site of the day

Developers

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing edit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. edit to change text.

  • Add-ons & extensions
  • GitHub project
  • API for developers

Why Elementor?

Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. edit to change text. I am text block. Click edit button to change this text. 

  • Watch our video

Testimonials

"After using and thorough testing of 2 days, all I can say is, this plugin is simply awesome, and above standards of other free Page Builders. Try it and you'll love it!"
Ronald Neely
Designer
"After using and thorough testing of 2 days, all I can say is, this plugin is simply awesome, and above standards of other free Page Builders. Try it and you'll love it!"
Paras Shah
Designer
"After using and thorough testing of 2 days, all I can say is, this plugin is simply awesome, and above standards of other free Page Builders. Try it and you'll love it!"
Ronald Neely
Designer
"After using and thorough testing of 2 days, all I can say is, this plugin is simply awesome, and above standards of other free Page Builders. Try it and you'll love it!"
Paras Shah
Designer

Simple time management

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

the power of scaling

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

coding out of the box

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Thought Paper_1

The Story Behind PopIt

Click edit button to change this text. Lorem ipsum dolor sit amet, adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

By NICK JOHNSON

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus quis arcu est. Quisque posuere est arcu, id hendrerit orci pulvinar id. Cras egestas metus sit amet felis accumsan, vitae placerat libero sodales. Morbi efficitur maximus massa et aliquam. Quisque vel viverra augue.

Nullam scelerisque erat nisl, eu aliquet quam porttitor et. Aliquam molestie sem augue, non egestas nunc sagittis in. Suspendisse vehicula turpis eget leo sollicitudin, dapibus commodo massa facilisis.

“Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.Aenean non turpis vitae ligula tristique sagittis. Cras varius erat pulvinar eros pretium suscipit. Duis eleifend sit amet sapien sed ultricies.”

Ut ac tortor eget nibh condimentum congue. In facilisis porttitor iaculis. Etiam vestibulum, nisl nec molestie egestas, velit lorem venenatis tellus, pellentesque blandit nulla sapien accumsan velit. Vivamus purus nunc, dictum nec elit viverra, semper iaculis risus.

“Class aptent taciti sociosqu ad litora per conubia nostra, per inceptos himenaeos .Aenean non turpis vitae ligula tristique sagitt isras varius erat pulvinar eros pretium”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus quis arcu est. Quisque posuere est arcu, id hendrerit orci pulvinar id. Cras egestas metus sit amet felis accumsan, vitae placerat libero sodales. Morbi efficitur maximus massa et aliquam. Quisque vel viverra augue.

Nullam scelerisque erat nisl, eu aliquet quam porttitor et. Aliquam molestie sem augue, non egestas nunc sagittis in. Suspendisse vehicula turpis eget leo sollicitudin, dapibus commodo massa facilisis.

Ut ac tortor eget nibh condimentum congue. In facilisis porttitor iaculis. Etiam vestibulum, nisl nec molestie egestas, velit lorem venenatis tellus, pellentesque blandit nulla sapien accumsan velit. Vivamus purus nunc, dictum nec elit viverra, semper iaculis risus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus quis arcu est. Quisque posuere est arcu, id hendrerit orci pulvinar id. Cras egestas metus sit amet felis accumsan, vitae placerat libero sodales. Morbi efficitur maximus massa et aliquam. Quisque vel viverra augue.

Nullam scelerisque erat nisl, eu aliquet quam porttitor et. Aliquam molestie sem augue, non egestas nunc sagittis in. Suspendisse vehicula turpis eget leo sollicitudin, dapibus commodo massa facilisis.

“Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.Aenean non turpis vitae ligula tristique sagittis. Cras varius erat pulvinar eros pretium suscipit. Duis eleifend sit amet sapien sed ultricies.”

Ut ac tortor eget nibh condimentum congue. In facilisis porttitor iaculis. Etiam vestibulum, nisl nec molestie egestas, velit lorem venenatis tellus, pellentesque blandit nulla sapien accumsan velit. Vivamus purus nunc, dictum nec elit viverra, semper iaculis risus.

Indonesian eCommerce- Metamorphosis in a post COVID-19 world | Part 1

Indonesian eCommerce- Metamorphosis in a post COVID-19 world | Part 1

1. In a pre-COVID world, we forecasted Indonesian eCommerce to cross triple digits GMV by 2025

2019 has been an outstanding year for Indonesia’s eCommerce market and we predicted it to be very well set for rest of the decade when COVID-19 struck.

Basis supply and demand side interactions, our pre COVID forecasts indicated a >2x growth in both online shoppers and their annual spends over 2019-2025, ultimately enabling massive growth in online penetration over this period.

2. COVID-19 has forced major Indonesian e-tailers to pivot- there is a strong shift in focus to eGrocery category

Indonesia is one of the countries worst affected by COVID-19 in Asia, with high # cases and mortality rates.

As Indonesians get used to quarantine and avoid shopping even for essentials, one category that has boomed is eGrocery, which is seeing significant online demand across e-tailers. And e-tailers have indeed adapted rapidly to keep up with the changing nature of demand.

3. COVID disruption will drive accelerated eGrocery adoption and our pre-COVID forecasts will likely be achieved earlier

E-tailers had already been shifting their focus on digitizing Indonesia’s USD 200+ Bn grocery consumption in 2019.

Big Question- how will this alter the growth trajectory of this category in 2020 and beyond?

However, COVID has accelerated this process. Given the rapid growth of eGrocery in March and April 2020, existing players in the space have scaled up rapidly while new players have also entered.

4. Changes in demand side patterns will likely impact evolution of eLogistics market in Indonesia

COVID-19 has dealt a short term blow to the Foodtech sector in many countries and Indonesia is no exception. We believe players will need to successfully engage and execute with multiple stakeholders in order to achieve strong growth and unit economics in 2020 despite the pandemic.

Indications from other countries and from our work with multiple players in this space shows that achieving the seemingly impossible goals described earlier is possible. Tune in to our upcoming webinar to find out more.

Can Online Content Platforms win the customer retention battle post COVID?

Can Online Content Platforms win the customer retention battle post COVID?

 

Online Content sector has seen an overall positive uptake during COVID.

1. Online Content sector has seen an overall positive uptake during COVID

COVID-19 has separated India Internet into various buckets- with clear beneficiaries and strugglers being the two extremes.

Online Content falls in the beneficiary segment with growth in OTT Video consumption and growth in traffic and engagement for shortform and news aggregator platforms.


2. There are differences in COVID impact seen on subsectors within content space

COVID 19 has led in the growth of engagement across OTT Video and Shortform+ News Aggregator platforms.

However, it will be interesting to watch how will the COVID world impact these engagement levers?

 

3. Within a specific subsector, the COVID impact on DAU terms is varied by platform

The top shortform and news aggregator platforms have witnessed growth in daily active user growth driven by better content, marketing campaigns and frequent notifications. However, for other platforms, the user growth has been flattish.

Big question is – what will be the user growth and retention trajectory post COVID and how many of the new users will be monetizable?

4. NPS for top content players was similar pre-COVID. But who will win the satisfaction/stickiness race post COVID?

Customer NPS has been increasing over last quarters across industry owing to improvement in the quality of content, focus on originals and expansion of regional content.

Big question is – As MAU grows during COVID, how many of the pre-COVID satisfaction levers will still be relevant in a post COVID world to make new users stick around?