- What are the key features that a new F&A software must have, so as to drive adoption among CA and business graduate?
- To understand and determine why one of the well know Indian software company has high recall value and is most recommended?
- Can households leverage F&A software for their budget management
- Respondents: 100+ Internal and external accountants were interviewed with 75% from external and 50% from internal accountants
- Each respondent was asked to provide rating for “ recommending the Indian software product” to any one on a scale of 0 to 10
- Evaluated three key competing products across 12 attributes
- Client was able to determine how to tap into Indian consumers for adopting F&A software for better budget management
- Client was able to determine the key driving factors and dynamics for Financial and Accounting software among professionals